I do recall having heard of some OTL operation to the effect of “we’re going to try to do it at all, to show that this is actually a thing that can be happening”. And then they got outcompeted by a bigger company and were happy that this established their weird idea as part of reality, even if they were no longer in control of it.
(IOTL that kind of thing also ~frequently goes horribly wrong when the newly established Big Project starts looking for profit at the expense of public good. Which is… I was about to ask why it’s not also something that happens all the time in the Empire, before I stumbled on this version of the phrasing.)